Launching Earnify
BP wanted to build excitement around their new and improved rewards app, Earnify. Fortunately, the pleasure we feel from earning points and getting deals is universal. Below you can check out how we captured that energy for TV, social, and some of our ooh/digital display.
Our spot
Our socials
Points Family :30
Gifs, Social, Banners & Photos
To make the new Earnify brand stand out it required a new look. So we did a shoot and leveraged our new design toolkit to create assets to blast our messaging in social and digital.
Here are some of the images we captured on set.
ECD: Emily Sander
CDs: Mel Riggs & Scott Muska
Copywriter: Sydney Tasman