BRIEF | OOH
Dosist is a globally recognized, modern wellness company empowering people to manage their health & happiness naturally through dose-controlled cannabis therapy.
Task: Come up with an Out of Home campaign that introduces Americans to the Dosist range of pens.
INSIGHT
Adulting is no easy feat. From student debt to searching for the patience to teach your parents to use technology, you’re met with stressors at every turn. While complaining about things might be easy, finding the proper relief is much harder.
Whether it’s a dose of Bliss, Calm, Relief, Arousal, or Sleep, Dosist’s line of pens prides itself on giving the perfectly precise dose every time you inhale.
SOLUTION
A simple OOH Campaign that markets “precise” remedies to the current largest generation demographic, millennials, by leveraging experiences that hit home!
The world isn’t perfect, but for the precise dose, we can count on Dosist.
Click through for the 3 part OOH solution set.
Copywriting is far from my expertise, but I had a great time coming up with copy for this project. It allowed me to tap in on some of my own experiences and those of my peers!
🙃 🙃 🙃 if you know you know
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