We won a pitch!
NBC approached us with an RFP to kick off the 23rd season of The Voice. We sent in a deck with big ideas and strategic thinking that was good enough to win the business. While there was love for our big ideas, timing and the 2023 writer's strike required us to scale back. But what’s a creative without the ability to pivot?
UPDATES TO COME
As a faster turn, lower lift, social first execution, we concepted 2 TikTok filters to allow fans to be a part of the excitement in a new way while simultaneously promoting the show. Our filters allowed you to step into the shoes of a judge, a contestant, or simply to have a good time.
Our spot
Our socials
Points Family :30