Pride Talks

Conversations between parents and their lgbtq+ children can be difficult, especially when they’re coming out as trans. As a company that prides itself on fostering better connections, Optimum wanted a way to show up for this community. While we know parents don’t like their kids telling them how to parent, they may seek advice from other parents going through similar situations. So, to celebrate pride and enhance future “coming out” conversations, we partnered with parents of trans children and used our platform to help them share their experiences to help others.

The Product

Our final product was a three-part series where we compiled the most salient parts of our parent interviews, capturing their stories and creating resources for other parents.

Enjoy Listen with Pride, Learn with Pride, and Love with Pride

Copywriter: Chloe Greenwald

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