We won a pitch!
NBC approached us with an RFP to kick off the 23rd season of The Voice. We sent in a deck with big ideas and strategic thinking that was good enough to win the business. While there was love for our big ideas, timing and the 2023 writer's strike required us to scale back. But what’s a creative without the ability to pivot?
As a lower lift, social first execution, we concepted 2 tiktok filters to allow fans to be a part of the excitement.
TikTok Blinds
We brought the fun of blind auditions
to TikTok with a filter that let fans experience an audition. The filter kept the singer's identity hidden until the reveal, mimicking the show's blind rounds.
Our filters allowed you to step into the shoes of a judge, of a contestant, or to simply have a good time.
The Chair Turn
This filter brought to life the playfulness and excitement of the iconic chair turn. Users chairs were decked out with their handle and profile picture.
A couple real life contestants even took a swing at it.
