Welcome to Peaceland(Wip)
Peace tea approached us with a set of illustrated brand visuals and an ask to create concepts for humanity photography to bring the animated world of Peaceland into real(ish) life. We all know there isn’t a one for one when it comes to relating illustrations to reality so what we focused on was the vibe.
Illustrated brand vis.
Step into Peaceland
a world of ultra vibrant reality.
Where bad vibes are non-existent, here you fill your cup with vibrance and enjoy your days in pure bliss. In this world, color and flavor lead the way to create real spaces that feel a little unreal. By playing with color and dynamic angling to make the worlds stand out, we crafted ownable scenes for each flavor.
final images to come….
Original moodboards
The images we used to sell our concept to client.
ECDs: Maja Ferqvist & Joakim Saul
Copywriter: Sydney Tasman