vitaminwater: Chosen Fam

The holiday season can be stressful for many. But for LGBTQIA+ people, there can be an added level of anguish having to choose between returning to spaces that don’t affirm who you are or choosing to sit it out completely. As an ally to the community, we set out to help queer people feel supported this holiday season. We partnered with the Trevor project and House of Avalon to shift the holiday’s traditional family narrative to one that prioritizes and celebrates chosen families. With this message, we set out to infuse extra queer joy in social media feeds.

Part 1:
The announcement

To reward and celebrate digital friendships we partnered with House of Avalon, an LA-based queer collective to promote a chosen fam holiday card initiative.

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Part 2:
The Cards

Our team crafted a y2k airbrush-styled card template with cut-out design elements. We then provided two options, 1. to submit your photo and be pictured with House of Avalon or 2. to submit an image of you and your chosen fam.