Optimum Home Internet
Optimum had been working to re-establish its credibility in the telecom space. Now, with credibility restored, the goal was to announce Optimum’s New 8 gig Fiber Internet and land our superiority in the speed category. The problem? No one knows how fast “8 gig speed” really is.
We could’ve gone into the fiber of it all but figured a concept like speed is something you have to see to understand. So why not show what 8 gig speeds can allow the everyday family to achieve?
How Fast : 30
We wanted “how fast” to lean into believability and realistic use cases, prioritizing clarity over construct.
To bring it to life with elements of speed, urgency and dynamism we worked with the team at Epoch Films to take an Edgar Wright-esq approach featuring energetic transitions, quick whip pans and wipes.
Optimum Mobile
When it came to our mobile services our objective was not only to highlight our product but most importantly its cost savings benefits.
I mean, it would be a pretty bad decision to burn money when you can save it… right?
BAD DECISIONS : 30
Extensions
We hammered home our spots with a series of digital extensions to help spread the word beyond tv
ECD: Emily Sander
CDs: Josh Parschauer and Will Gardner
Copywriter: Sydney Tasman